So I turn on my TV Super Bowl Sunday morning to kick off the big day with some awesome pre-game to get amped up. I find the Super Bowl Extravaganza on Fox and hesitantly switch the channel as this station represents all that is wrong in the world. But I manage to overcome my fears and press select. Commercials are on so I am O.K., for now.
Commercials come to a close and who do I see on my television screen but none other than Mr. I Swear I'm Not Gay himself. Yes I am speaking of Ryan Seacrest. My inner voice laughs hysterically and my outer body does its best Seinfeld impersonation saying “Newman!” Day NOT starting out as hoped...
I come to discover over the course of the ensuing hours leading up to the game that Fox has decided to have Seacrest on the “Red Carpet” of the Super Bowl. He doesn’t appear to be anywhere near the stadium and no players are ever seen being interviewed. What we do get is plenty of Paula Abdul lip-synching and other Idol promotional activities. Score one for the Football fan.
And so I am left wondering, is it too much to ask to have my football separate from all Seacrest/Idol related elements? The answer according to Fox is a resounding YES! Where will this cross-promotional branding stop? Is Seacrest going to be on the field doing interviews next Super Bowl? It’s called escalation. And as long as Fox controls our Super Bowl destiny then American Idol will be a part of it. It’s certainly not going away. More people vote for Idol contestants than Presidential Candidates in this Country. Still wondering why the
Why am I on your T.V. screen when you expected to be watching the Super Bowl? Many are wondering this, but then again, why am I so gay?
2 comments:
The Super Bowl FOOTBALL game started at 3:00 PM. What are you doing watching tv so early? Are you starting to develop that "Girly Man" persona? Stick to the game.
wow, I won't call you out as harshly as Ralphie (I mean that stings the nostrils), but I will say - great article title! You are so creative!
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